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Our Full-Service Approach To Basement Remodeling


Your basement transformation begins right here with ICON Custom Builders. Our ultimate goal with remodeling is to create a finished basement that you actually want to spend time in.

We believe in collaboration.

We approach every basement remodeling project with creativity and collaboration. While most renovation projects follow a similar path, we will cater your project to your specific needs and style preferences.

Our team of design-build experts manages the entire remodeling process – from the initial design to the final installation. We will guide you through every decision and every detail, making the process as seamless and fun as possible.

Discover our seamless basement remodeling process.

We have developed a smooth process to provide homeowners with a positive experience during a basement renovation. We will start with an initial consultation and if ICON is a good fit for your project, we will move forward with a Planning Agreement.

The design phase is where we explore your vision, budget and timeline. We work closely with you to select premium materials, fixtures and finishes. Then our team of design-build experts gets to work bringing the plan to life!

Throughout the process, we maintain open communication, providing updates and addressing any concerns promptly. In addition, we make sure the newly remodeled basement space feels cohesive with the rest of your home.

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Frequently Asked Questions


Why remodel with ICON Custom Builders?

We have been building and renovating homes in the Winston-Salem area for nearly twenty years. During that time, we have cultivated wonderful relationships with our trade partners. Along with our talented in-house team, we work together to ensure every project is efficient and streamlined. Not only do we understand the intricacies of basement remodeling, we pride ourselves on our attention to detail, high-quality craftsmanship, and customer satisfaction for years after the project is complete.

Why remodel a basement?

Basement projects in Winston-Salem are full of potential. The right remodel can transform your basement into an additional living space, home office, game room, or bar area. Depending on your needs, the project can involve renovating the existing space to make it more functional or converting unfinished space into finished space. Not only will remodeling boost your property value, but your basement will become a place you actually want to spend time in!

How long does a basement remodeling project take?

Typically there is an 8-week planning phase followed by 16-20 weeks of construction.

What are the cost considerations for a basement remodel?

The investment starts at $100k and varies based on the scope of the project, which will be outlined in our Planning Agreement.

Interested in learning more?

Please read about Our Process. To set up an initial consultation, simply fill out the Contact Form so we can discuss your project and start designing your dream basement.


For inspiration, check out our gallery of recent basement renovations around Winston-Salem!

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Basement renovation Winston Salem, basement remodeling winston salem

ICON renovated our basement and we could not be happier! They took our vision and made it a reality. Our boys went from not wanting to spend time in it to now never wanting to leave. The team was incredible, responsive, and extremely professional. We will definitely use them again for future projects and would highly recommend. Thank you ICON!

— M. Newbauer

Start Your Project

Please contact us to set up a consultation about your desired renovation, addition, or new construction. We look forward to discussing your home transformation!

Craig Carter, ICON team