Full-Service Home Remodeling in Winston Salem

Our Full-Service Approach To Home Remodeling

Transform your home with ICON Custom Builders. We believe the right renovation has the power to transform any space into one of lasting beauty, functionality, and delight. Throughout every project, we ensure the remodeled spaces blend well with the rest of the home, preserving its character and charm. The end result is a newly remodeled space that will help you enjoy your home for many years to come.

We believe in collaboration.

We approach every home renovation project with creativity and collaboration. While most renovation projects follow a similar path, we will cater your project to your specific needs and style preferences.

With over 150 years of combined experience in home remodeling, we are experts in our field. Our design-build team manages the entire remodeling process – from the initial design to the final installation. Your project manager and design coordinator will guide you through every decision and every detail, making the renovation process as seamless and fun as possible.

Discover our seamless home remodeling process.

We understand that a home renovation is a significant investment. Therefore, we’ve developed a smooth process to provide homeowners with a positive experience. We will start with an initial consultation and if ICON is a good fit for your project, we will move forward with a Planning Agreement.

The design phase is where we explore your vision, budget and timeline. We work closely with you to select premium materials, fixtures and finishes. Then our team of design-build experts gets to work! Throughout the process, we maintain open communication, providing updates and addressing any concerns promptly.

FREQUENTLY ASKED QUESTIONS

Why remodel with ICON Custom Builders?

• Our design-build team has has been building and renovating homes in the Winston-Salem area for over twenty years.
• We have cultivated wonderful relationships with our trade partners. Along with our talented in-house team, we work together to ensure every project is efficient and streamlined.
• Not only do we understand the intricacies of home renovation, we pride ourselves on our attention to detail, high-quality craftsmanship, and customer satisfaction for years after the project is complete.

Why remodel my home?

• Home remodeling projects aim to help you enjoy your space more without having to relocate.
• A remodel may focus on only one space within the home, or include many spaces.
• Whether you’re looking to modernize your kitchen, upgrade your bathroom, transform your basement or attic, or update another space, our team’s expertise and creativity will make your dream a reality.

How long does a home remodeling project take?

• Most remodeling projects require at least 4-5 weeks of planning, followed by construction time (which varies based on the project scope and number of spaces).
• Kitchen and primary bath projects require the longest amount of planning time.
• For larger, multi-space projects, your Project Manager will determine whether the renovation will happen all at once or in phases.
• Our Planning Agreement will outline the timeline and details for your specific home renovation project.

What are the cost considerations for a home remodel?

• The investment starts at $50k and varies based on the quantity and types of spaces, as well as the materials used.
• As you consider this investment, remember that the right remodel has significant benefits (i.e. increased energy efficiency, lower maintenance costs, and higher property value).

Interested in learning more?

• Please read about Our Process to see if ICON is the right fit for your home renovation.
• To set up an initial consultation, simply fill out the Contact Form so we can discuss your home remodeling project in more detail.

Recent full-service home remodeling projects

Explore some of our recent home renovations throughout Winston-Salem for inspiration!

• Buena Vista: We remodeled this entire home, and it was featured in the Junior League of Winston-Salem’s 20th annual Tour of Fine Spaces in April 2026.
• Arbor: We added a first-floor primary suite and an indoor-outdoor space designed for comfortably aging in place – accommodating these homeowners who have lived in their “forever home” for 50 years.